Best of Show
Greater SF Ad Club – 2021 SF ADDYs
Gold – Social Media
Greater SF Ad Club – 2021 SF ADDYs
Gold – Social Media
AAU 2021 Spring Show
Silver – Single Execution
AAF – 2021 District 14 ADDYs

Insights

Many games sank into obscurity. But Pokémon stood the test of time. With support from fans around the world, it evolved from an 8-bit game into the most successful media franchise.

source:
The 25 Highest-Grossing Media Franchises Of All Time.

Challenges

To show appreciation to the fans for their continuous support in making Pokémon the most successful franchise of all time.

Solutions

We want to thank the fans with a dedicated set of Twitter emojis, the 8-bit Pokémons. When they tweet #Pokemon, a Pokémon emoji will appear. They can also generate Pokémon emojis by adding its unique PokéDex number.

Art Direction & Copywriting
Kenny Lim

Strategy
Keith Kitaji

Advisor
Mark Edwards