Insight

Teenagers are creating more and more content on different social media platforms. More content means more data is used and more space is required.

Challenge

Many device companies are adding USB-C technologies on their latest devices but users are not aware of the technology’s full advantages.

Solution

To show the advantages of using SanDisk® USB-C compare to traditional cable.

Thumbnail

Tight Comp

Print

Outdoor

Ambient

Show the audience that using phone cables will provide the risk of shock by electricity. We will design a poster with an electrical danger sign and placed it near power boxes in the area.

Stunt

A professional rope walker will put his life on the line walking and balancing on a tight rope. We will organize and broadcast the heart pumping event. The event shows the audience that it’s dangerous and risky to rely on cable.

Social Media