Insight

Most people have installed locks and alarms. They are not convinced that light can secure their home.

Challenge

To convince homeowners that light is a form of home security worth investing in.

Solution

To show how the audience can prevent crimes with security light.

Print

Outdoor

Ambient

Walking in the dark alone is a scary moment. You often imagine the worst while looking for a safe route. We will install a wizard statue to a lamp post on a dark street illuminating the headline. It indicates that the illuminated area is a safe zone.

Stunt

Helicopter police chases are used to track and pursue criminals. Our audience will relate the experience with a dangerous crime going on.
The spotlight is customized to display the message of bad people are afraid of light by asking the question “Who’s running from the light?”

Interactive Signage

An interactive signage will be installed with a motion detector and strategically place in locations with pedestrian traffic. Every time someone walks near the signage, it will trigger the motion sensor to change the display. It tells the audience that the thief is afraid of the light and will keep them safe from them.

Social Media