Silver – Mobile App
Greater SF Ad Club – 2021 SF ADDYs

Problem

Communities in Guadalajara, Mexico are already working towards bettering themselves, but violence between youths is impeding that progress. With our solution, we want to help ease the process by taking the victims out of the equation.

Solutions

LOOT, a reward system app that allows youth to participate in +Peace and community events. Their participation is rewarded with credits that allow them to purchase mobile games and in-app purchases. By collaborating with the App Store and Google Play Store, we will add LOOT as a payment method.

Strategy

The app will be launched with a microsite and an instructional YouTube video. Partners and collaborators will help introduce the app through their social media page.

Art Direction
Kenny Lim

Copywriting
Muhktar Nuru

Advisor
Mark Edwards