Bronze – Copywriting
Greater SF Ads Club – 2021 SF ADDYs

Insight

Young adults aged 18-35 who are active in outdoor activities. They like to explore the outdoor several times a month to get away from busy city life. They enjoy nature and always try to live a healthy lifestyle.

Challenge

Outdoor Research® wants to increase its market shares in the US market.

Solution

Outdoor group activities strengthen relationships. We want the audiences to ask the target audience to encourage their loved ones to explore the outdoor and challenge the mountains, water, and deserts.

Print

Billboard

Social Media