Bronze – Social Media Advertising
Greater SF Ad Club – 2020 SF ADDYs
Bronze – Animation or Special Effects
Greater SF Ad Club – 2020 SF ADDYs
Finalist
Spring Show 2020, Academy of Art University

Why are we advertising?

A black bear got stuck in the dumpster while looking for food at King Beach near Lake Tahoe. It managed to broke free with the help of brave deputies. The encounter was recorded on a dashcam video. the video quickly went viral on social media.

We borrowed interest from the event and manipulated the video to reveal why the bear dived in the dumpster. The video would be published on the client’s Facebook page.

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Roughs

TVC Storyboard