Why are we advertising?

A black bear got stuck in the dumpster while looking for food at King Beach near Lake Tahoe. It managed to broke free with the help of brave deputies. The encounter was recorded on a dashcam video. the video quickly went viral on social media.

We borrowed interest from the event and manipulated the video to reveal why the bear dived in the dumpster. The video would be published on the client’s Facebook page.

Bronze – Social Media Advertising
2020 American Advertising Awards Greater San Francisco Competition Student Winners, Greater SF Ad Club
Bronze – Animation or Special Effects
2020 American Advertising Awards Greater San Francisco Competition Student Winners, Greater SF Ad Club
Finalist
Spring Show 2020, Academy of Art University

Disclaimer: This piece was created for the purpose of the competition and was not commissioned by the client.

Thumbnails

Roughs

TVC Storyboard