Insight

The Energizer® Ultimate Lithium™ batteries are not only the #1 longest-lasting batteries. They are complete with leak resistance and performance in extreme temperatures.

Challenge

To show the audience that Energizer® Ultimate Lithium™ batteries are not only the longest-lasting battery, but it also performs at it’s best in extreme conditions.

Solution

To show the consumer that things powered by Energizer® Ultimate Lithium™ perform beyond expectations in any situation.

Print

Retail Display

Energizer® Ultimate Lithium™ products will be displayed in the freezer next to the ice cream section to show consumers that the battery is able to withstand extreme temperatures.

Ambient

Wrap ski resort cable car pole to mimick the product to advertise the performance of the Energizer® Ultimate Lithium™ is powerful and also able to withstand extreme temperature.

A lightbox will be placed in a location with thick snow with the visual shows a pair of the battery is slotted in the middle. The idea is to exaggerate that the Energizer® Ultimate Lithium™ are powerful enough to light the box and also withstand the extreme temperature.

Social Media